The Problem

Blue Cleaning Group, a Cleaning agency in Canberra, struggled with their digital presence. Despite stellar work done on ground, they were

The Problem

Struggling to convert the traffic on their website

The Problem

Not having any social media presence

The Problem

Not winning at the search rankings

The Problem

Unable to find quality leads online

The Problem

Not tracking the incoming leads

The Problem

Not leveraging the local search to build online visibility in front of home owners around them.

Our Solution

Spotless Digital helped Blue Cleaning Group by putting in place the Digital Marketing Essential plan, a 360° marketing plan
for Cleaners to help them build their digital identity.

  • Build a conversion focused website

  • Set up and optimise the Facebook Page

  • Monitor and improve local listing with Google My business Page and Local SEO

  • PPC Advertising campaigns to get quality leads

  • Lead management and Tracking

  • Set up review management

  • Conceptualise and design bespoke newsletters


Our efforts resulted in


We discussed and finalized a new logo and a website design, which was more professional and optimised for conversion. 137% more visitors to the website converted into paying customers.

Increased Social media Presence

Since the world has moved online, it’s imperative that businesses should have a digital identity. Blue Cleaning Group did not have a Facebook page. We set up a Facebook page complete with a profile picture and a banner image. With regular informative and engaging posts, we have helped them build a presence on Facebook


Blue Cleaning Group struggled with finding quality relevant leads. By designing visually appealing ad copies and optimising the PPC ad campaigns, we helped them get more than 40 leads in 1 month.

Lead Management and Tracking

After getting leads, Blue Cleaning Group was unable to track and monitor their leads. They didn't spend efforts to nurture the leads, and thus missed converting them. With our CRM, they have been easily managing, tracking, nurturing the leads, and there are no more missed follow ups.


To further help with lead nurturing and building relationships with their clients, we developed bespoke and informative newsletters.

Monitor Reviews

Blue Cleaning Group has over 150+ satisfied customers. With the help of our review management tool,

  • Executed review request email campaigns.
  • Used the tool to highlight positive reviews

The result was a 4.8 star rating which has in turn led to an increase in traffic to the website.

We Are Partners With